Access Real-Time, Complaint Health Insurance Leads

When it comes to making informed decisions about health, it’s essential for individuals to understand the full spectrum of insurance options available to them. Many Americans secure their health insurance either through employer-sponsored programs or by purchasing plans independently via platforms like Healthcare.gov. However, a significant number of consumers end up overpaying for coverage that doesn’t align with their personal health needs or, worse, forgo coverage altogether due to confusion or limited access to quality options. This issue largely stems from a lack of awareness about the variety of insurance solutions available in the market.
For health insurance providers, this knowledge gap presents a critical opportunity. By connecting with underserved or misinformed consumers and offering them better-suited policies, insurers can deliver real value while expanding their market share. It’s a mutually beneficial scenario—consumers receive coverage tailored to their circumstances, and providers build lasting relationships with satisfied clients. However, the path to reaching these consumers isn’t always straightforward. The health insurance industry is crowded and highly competitive, making it difficult to cut through the noise.
That’s where Sprint Data Solutions Worldwide Marketing comes in. We specialize in providing premium health insurance leads lists that are both highly targeted and meticulously verified. Our leads are continuously updated to ensure accuracy, helping insurance companies reach the right audience at the right time. Whether you’re looking to target individuals, families, or small businesses, our data-driven solutions equip you with the tools to engage effectively, improve conversion rates, and grow your customer base with confidence.

What Are Health Insurance Leads?

Health insurance leads refer to individuals who have recently demonstrated a proactive interest in purchasing a health insurance policy. These consumers typically submit requests for quotes, fill out inquiry forms, or respond to online advertisements seeking health coverage solutions. Each lead in these lists has opted in to receive information from various health insurance providers, indicating a clear intention to explore and compare coverage options. These are not passive prospects—they are highly engaged, pre-qualified leads who are actively evaluating their insurance needs and are often ready to make a purchasing decision in the near future. Because of their intent-driven behavior, these leads represent a high-conversion opportunity for insurance agents and providers aiming to expand their customer base quickly and efficiently.

What Are The Benefits Of A Health Insurance Leads List?

Acquiring a high-quality leads list is one of the most strategic decisions a business can make. The traditional process of prospecting is not only labor-intensive but also incredibly time-consuming, often consuming the bulk of a sales team’s resources. Prospecting begins with identifying potential customers, which requires extensive market research and data mining. After that, businesses must gather accurate contact details—emails, phone numbers, addresses—followed by determining each lead’s demographic, psychographic, and behavioral traits. This includes factors like age, income level, lifestyle preferences, purchasing behaviors, and even values and attitudes, all of which are essential for personalized marketing but notoriously difficult to obtain.
Even with modern digital tools and online directories, much of this information remains private or outdated, making it a challenge to compile accurate and meaningful profiles. Once a business does acquire this data, the process doesn’t end there. The next steps involve sorting and organizing this information into usable formats such as CRM systems or spreadsheets, followed by initiating contact with each lead to gauge basic interest in your industry. This initial outreach can consume countless hours and often results in low conversion rates if the leads are not pre-qualified.
Qualifying leads involves understanding whether a prospect has the need, interest, and financial capacity to buy your product or service. This step alone demands significant human resources, follow-up communication, and analytical tools—contributing to higher costs in terms of wages, software subscriptions, and operational overhead. It’s an expensive funnel to maintain, especially when results are uncertain.
That’s where purchasing a professionally curated leads list becomes not just beneficial but essential. By working with an established and trusted provider like Sprint Data Solutions Worldwide Marketing, businesses can bypass the most difficult and costly steps of the sales funnel. Our leads are gathered through rigorously monitored data collection practices, ensuring compliance with privacy laws and industry standards. We don’t just gather contact information; we verify it for accuracy, currency, and completeness. Our health insurance leads, in particular, are already pre-qualified, meaning they’ve shown explicit interest or intent in health-related products or services.
With Sprint Data Solutions, businesses are able to engage with prospects who are ready to listen—eliminating cold leads and dramatically boosting conversion potential. This not only increases ROI but also frees up your sales and marketing teams to focus on closing deals, refining strategies, and scaling growth initiatives. By removing the guesswork and inefficiency from lead generation, companies can operate smarter and achieve faster results.
Choosing a reputable leads list provider is not just a shortcut—it’s a smart investment in your company’s long-term success.

What Types Of Health Insurance Leads Are Available?

Regardless of your preferred marketing or sales channels—be it direct mail, telemarketing, email campaigns, or digital outreach—Sprint Data Solutions Worldwide Marketing provides meticulously curated health insurance lead lists tailored to suit every strategy, ensuring maximum engagement and conversion potential.

Live Transfer Leads: Live transfer leads are among the most valuable assets in the health insurance industry. These are real-time, pre-qualified prospects who are actively seeking insurance solutions. The process begins with a lead service provider engaging with potential clients through various channels—such as inbound calls, web inquiries, or digital marketing—and conducting a thorough qualification process. Once the lead meets specific criteria, they are immediately connected to a licensed insurance agent who can address their needs on the spot. This seamless, real-time handoff significantly increases the chances of conversion because the lead is not only interested but also ready to make a decision. Live transfer leads are considered the “hottest” in the market due to their immediacy, intent, and high closing ratios, making them an essential component of a high-performing sales strategy.

Direct Mail Leads: Direct mail leads include complete address details, making it easy to reach potential customers directly at their homes with personalized marketing materials. This method stands out as a powerful and reliable marketing channel, as it delivers your message in a tangible, focused format at a time when recipients are most likely to be receptive. Unlike digital marketing, direct mail is less likely to be ignored or filtered out, and it often creates a more lasting impression. For health insurance providers, direct mail is especially effective—it enables the distribution of detailed content such as letters, brochures, enrollment forms, and informative guides that clearly explain plan benefits, enrollment deadlines, and coverage options. These materials help build trust, educate the audience, and increase conversion rates by making complex insurance offerings easier to understand in a convenient and familiar format.

Email Leads: Email marketing remains one of the most cost-effective and high-ROI channels available, making it especially advantageous for health insurance providers. With its scalability and automation capabilities, providers can efficiently deliver targeted messages to a wide range of audiences based on age, lifestyle, health history, or geographic location. It’s an ideal platform for embedding dynamic quote forms, downloadable brochures, or links to policy comparison tools, enabling prospective clients to take immediate action. Beyond that, email campaigns can be deeply personalized using behavioral data and segmentation, allowing insurers to address unique concerns such as family plans, chronic condition coverage, or senior care options. This level of customization not only boosts engagement but also builds trust and loyalty over time.

Telemarketing Leads: Our health insurance leads list is carefully curated to include individuals who have explicitly expressed interest in receiving information from reputable health insurance providers. These prospects are actively seeking coverage options, making them highly receptive to personalized outreach. Engaging with them over the phone is not only a powerful way to initiate direct contact but also an effective method for uncovering their specific healthcare needs, preferences, and budget considerations. The list includes comprehensive data points such as full contact details, demographic insights, and relevant qualifiers, enabling you to tailor your pitch for maximum impact. With this level of detail, your telemarketing campaign can be both targeted and efficient, resulting in higher conversion rates and more meaningful interactions with potential clients.

Text/Small Message Service (SMS) Leads: SMS marketing remains one of the most powerful and immediate ways to engage potential customers. When paired with our high-quality health insurance leads, you gain the ability to instantly connect with individuals actively seeking coverage. To maximize impact, personalize your outreach by leveraging our rich data points, such as age, location, income bracket, and coverage preferences. Tailored messages foster trust and increase response rates significantly. Including a direct link to request a quote or access more detailed plan information makes it easy for recipients to take action, boosting conversions and helping you close more deals quickly and efficiently.

Aged Leads: Our premium, time-sensitive health insurance leads represent some of the most motivated and responsive consumers in the market. These individuals are actively seeking coverage and are typically in urgent need of a solution, making them highly receptive to outreach. Prompt engagement with these leads is critical, as timing plays a significant role in conversion rates. However, our aged health insurance leads also offer significant value and opportunity. While these consumers may not have made an immediate decision, many are still exploring options—or may have settled temporarily for a plan that doesn’t fully meet their needs. In many cases, their initial choice might lack affordability, coverage flexibility, or quality customer support.
By targeting aged leads with tailored messaging and competitive offerings—such as lower premiums, better coverage, or more appealing deductibles—you stand a strong chance of capturing their interest and converting them into loyal clients. These leads are offered at a lower cost compared to our premium leads, making them an efficient and cost-effective resource for sustained prospecting and nurturing. Whether you’re aiming to scale your outreach or boost ROI, these aged leads represent a smart investment in long-term pipeline growth.

Each of our lead lists is meticulously compiled and enriched with detailed demographic data, empowering you to craft highly targeted and personalized marketing messages. By aligning your outreach with the specific characteristics, interests, and behaviors of your audience, you significantly increase the chances of capturing their attention and prompting meaningful engagement. This strategic approach not only boosts response rates but also enhances the likelihood of converting prospects into loyal customers.

Health insurance leads are among the most time-sensitive in the industry, requiring immediate follow-up to ensure the highest conversion potential. At Sprint Data Solutions, we understand this urgency and specialize in providing real-time, high-quality health insurance leads that empower our clients to act quickly and effectively. Our leads are sourced from continuously updated, month-to-month data feeds consisting of individuals actively seeking insurance quotes. Each list is fully customizable based on your campaign objectives and can include a variety of health insurance lead types—ranging from ACA-compliant inquiries and private policy prospects to Medicare Advantage candidates and short-term coverage seekers. With precise targeting options such as age, geographic location, income level, and family size, our lead lists ensure that your outreach is aligned with real customer intent, maximizing ROI and boosting policy enrollment rates.

Healthcare Insurance Leads
Dental Insurance Leads
Vision Insurance Leads
Preferred Provider Organization (PPO) Leads
Health Maintenance Organization (HMO) Leads
Exclusive Provider Organization (EPO) Leads
Point-of-Service (POS) Insurance Plan Leads
High Deductible Health Plan Leads (HDHPs)
Health Savings Account (HSA) Leads
Medicare Leads

No matter who your ideal customers are—whether you’re targeting consumers, businesses, or niche markets—we provide comprehensive leads lists tailored to your specific audience. Our databases are meticulously curated and regularly updated to ensure high accuracy and deliverability. Whether you need local, national, or international contacts, our lead lists include valuable details such as contact names, email addresses, phone numbers, demographics, and purchasing behavior. These insights help you connect with the right prospects, streamline your outreach, and boost your conversion rates. With our data-driven approach, you’ll have the tools you need to expand your reach and grow your customer base efficiently.

Health insurance companies
Individual health insurance brokers
Group health insurance brokers
Employer health insurance brokers
Health insurance agents
Health insurance supplement providers
Supplemental health insurance
Providers of alternatives to health insurance like concierge medical providers

Why Are Our Health Insurance Leads Time-Sensitive?

At Sprint Data Solutions Worldwide Marketing, we specialize in delivering high-quality, high-intent health insurance leads sourced exclusively from individuals who are actively seeking coverage. These prospects have either requested a personalized quote, submitted a contact form, or enrolled to receive more details—clear signals that they are ready to make a purchasing decision now. Our leads are not only fresh but verified to ensure they reflect real-time demand. We recognize the critical window of opportunity in connecting with these consumers, which is why we guarantee that every lead we provide is updated with the most recent inquiries. These individuals are highly motivated and often ready to commit to the first reliable and appealing offer they receive. By partnering with us, you gain access to a stream of potential policyholders who are already on the path to conversion, giving you a powerful advantage in a competitive market.

Leads For More Than Just Health Insurance

While health insurance providers are the primary audience for our leads list, a wide range of industries can leverage this data to drive customer acquisition and growth. Financial advisors, wellness program providers, pharmaceutical marketers, healthcare technology companies, and even fitness and nutrition brands can tap into these leads to offer complementary services, products, or solutions. By targeting individuals already engaged with health insurance options, these industries can more effectively reach health-conscious consumers who are likely to be receptive to relevant offerings.

Hospitals And Healthcare Facilities

Healthcare facilities such as clinics and hospitals can significantly benefit from our targeted leads lists, which are designed to connect providers with individuals actively seeking medical care options. These leads are ideal for promoting not only affordable pricing and transparent cash-pay options but also flexible payment plans that make quality care more accessible to a wider audience. By highlighting these advantages, facilities can effectively position themselves as cost-conscious and consumer-friendly, helping patients overcome financial barriers to care. Additionally, these leads can be utilized to showcase partnerships with specific insurance providers, making it easier for consumers to choose policies that align with their preferred providers. This strategic communication not only improves patient acquisition but also enhances long-term retention by simplifying the healthcare decision-making process.

Physicians And Group Practices

Beyond traditional healthcare facilities, individual healthcare providers—especially those operating private or small group practices—can greatly benefit from curated contact lists targeting prospective patients or clients. A growing number of these providers are turning to concierge medicine, also known as boutique medicine, retainer-based care, or direct primary care (DPC). This model provides an alternative to conventional health insurance by offering patients more personalized, accessible care in exchange for a recurring membership fee.
Under a concierge model, patients typically pay a monthly or annual retainer that grants them enhanced access to their physician. This can include same-day appointments, 24/7 direct communication via phone or text, extended consultations, comprehensive preventive care, and greater overall time with the provider. For many patients frustrated by long wait times and rushed visits under standard insurance plans, concierge medicine offers a more responsive, relationship-driven experience. For practitioners, it provides a stable revenue stream and allows them to limit their patient panel, resulting in better care and less burnout. As demand for personalized healthcare continues to rise, concierge practices are becoming a practical and legally compliant workaround for both patients seeking improved service and providers aiming for sustainable, high-quality care delivery.

Telehealth And Online Healthcare Providers

One of the most significant emerging trends in the healthcare industry is the rapid growth of telehealth services. These digital healthcare platforms provide patients with a convenient, cost-effective alternative to traditional in-person visits, especially for non-emergency medical concerns. Telehealth providers typically offer virtual consultations for common conditions such as urinary tract infections (UTIs), sinus infections, seasonal allergies, and respiratory infections. Beyond treating minor acute conditions, many also facilitate access to lab testing, chronic disease management, mental health counseling, and prescription refills, all without the need for an in-office appointment. Additionally, they increasingly cater to elective health needs, including treatments for acne, hair loss, sexual health, and even wellness and weight loss programs. For consumers—particularly those who are uninsured, underinsured, or seeking lower-cost options—these services offer both accessibility and affordability. This makes telehealth providers highly relevant to the individuals found on our health insurance leads list, as they represent a growing segment of healthcare consumers who value convenience, price transparency, and personalized care delivered from the comfort of home.

Pharmacies And Pharmaceutical Companies

One of the most significant financial burdens in healthcare today is the cost of prescription medications. Despite this, many health insurance plans either exclude pharmaceutical benefits altogether or provide minimal, restrictive coverage that leaves patients paying substantial out-of-pocket expenses. This gap in coverage disproportionately affects individuals with chronic conditions or ongoing treatment needs. Pharmacies that offer prescription discount programs or tiered membership plans are well-positioned to meet this growing demand. Likewise, low-cost providers, including generic pharmaceutical manufacturers and mail-order pharmacies, stand to benefit by catering to this cost-conscious demographic. These individuals are not only actively seeking more affordable healthcare options, but they are also more likely to be responsive to outreach efforts that promise tangible savings on essential medications.

Medical Devices And Disability Aid Manufacturers

Many essential medical devices and disability aids remain outside the scope of typical insurance coverage, placing a significant financial burden on individuals who rely on them for daily living. These necessary items range from mobility aids such as walkers, wheelchairs, and scooters to critical disposable products like catheters, incontinence supplies, and ostomy bags. Additionally, permanent or semi-permanent home modifications, including stair lifts, grab bars, widened doorways, and wheelchair ramps, are often not reimbursed by insurers despite their role in improving accessibility and independence. Whether or not they are covered by health plans, these products are indispensable for aging populations, individuals with chronic illnesses, and people living with disabilities. Manufacturers and suppliers of medical devices, durable medical equipment (DME), and adaptive aids can greatly benefit from understanding this market’s unique needs and challenges. Targeting audiences through direct outreach and education about funding options, product value, and availability may help bridge the accessibility gap, while also growing market reach and supporting patient wellbeing.

Life Insurance Providers

Health insurance and life insurance are closely linked, both serving as foundational elements of a comprehensive financial safety net. Consumers exploring health insurance options are often driven by a desire not only to access quality medical care but also to protect their families from the escalating costs of healthcare. With over 41% of Americans currently burdened by healthcare debt, there is a growing concern that ongoing medical expenses could place additional financial stress on their loved ones. This has led many to consider life insurance as an essential companion to health coverage. Life insurance—especially products like term life, whole life, and burial insurance—offers peace of mind by ensuring that families are financially supported in the event of the policyholder’s death. Burial insurance in particular appeals to those who want to ease the burden of final expenses, which can often exceed $10,000. Providers of life and burial insurance can greatly benefit from targeting leads who are actively seeking better health insurance solutions, as these individuals are often primed for conversations about long-term financial protection and legacy planning.

Chiropractors, Wellness, And Alternative Health Providers

Many individuals searching for health insurance are doing so because they are currently facing health challenges and actively seeking relief. This makes them a highly receptive audience for alternative health care providers, such as acupuncturists, Ayurvedic practitioners, naturopaths, and homeopathic medicine professionals. These consumers are often open to exploring complementary therapies alongside conventional treatments, especially when traditional approaches have not provided complete relief. Our health insurance leads list is a valuable resource for reaching these motivated individuals. It connects alternative health care providers with potential clients who are already engaged in the healthcare journey and are eager to discover effective, holistic options that align with their wellness goals.

Supplement Manufacturers

Another increasingly popular solution is the use of health supplements. These products can provide effective support for a wide range of health concerns, from boosting immune function to improving mental clarity and managing chronic conditions. If you are a manufacturer of vitamins, minerals, or herbal supplements, targeting this audience presents a valuable opportunity. Many individuals seeking alternative health solutions are open to natural or holistic approaches, especially when transitioning between health insurance providers. By positioning your products as part of a proactive wellness routine, you can appeal to their desire for control over their health and offer tangible support during this critical time.

Five Tips For Health Insurance Marketing With Our Leads Lists

If you’re new to using a health insurance leads list, follow these five essential tips to boost your return on investment: qualify leads before contact, personalize outreach, follow up consistently, track performance metrics, and refine your pitch based on feedback. Strategic engagement maximizes conversions and ensures efficient use of your resources.

1. Act Fast!

Our health insurance leads lists are some of the most responsive and valuable in the market. These are individuals who have just expressed strong interest in finding a new health insurance provider—they’re actively researching plans and eager to enroll. This means they are in a critical decision-making phase, making it the perfect time to reach them. To maximize your conversion potential, we strongly recommend having your marketing campaign fully prepared before purchasing the list. By doing so, you’ll be positioned to immediately engage these high-intent prospects with tailored messaging and compelling offers—ensuring you’re the first to capture their attention and earn their trust before your competitors do. Timing is everything when it comes to hot leads, and with the right strategy, you can turn this interest into rapid sales success.

2. Stay Compliant

Health insurance is one of the most tightly regulated sectors in the United States, and this oversight exists to safeguard consumers’ sensitive personal and medical information. Under the Health Insurance Portability and Accountability Act (HIPAA), every American is entitled to the privacy and protection of their health data. It is critical that all communications involving personal health information (PHI) occur through secure, encrypted channels to prevent unauthorized access or breaches. Additionally, outreach to individuals—whether by phone, email, or any other medium—must strictly adhere not only to HIPAA regulations but also to relevant state-specific privacy and consumer protection laws. This includes avoiding any misleading language, refraining from sharing unauthorized medical details, and ensuring proper consent protocols are in place. Maintaining full legal compliance is essential to uphold trust, avoid costly penalties, and protect the rights of individuals.

3. Showcase Your Value

Health insurance is a competitive and crowded market—but we stand apart by offering a smarter, more comprehensive solution designed around your well-being, not just your medical bills. Our plans provide exceptional value, often delivering broader coverage at a more affordable rate than many traditional providers. We go beyond basic benefits by partnering directly with a wide network of trusted local practitioners, ensuring seamless access to quality care when and where you need it.
But it doesn’t stop there. We believe health is more than just doctor visits—that’s why our plans include a robust suite of secondary benefits. From wellness programs and fitness incentives to discounts on nutrition counseling, gym memberships, mental health apps, and even alternative therapies, we empower you to lead a healthier, happier lifestyle. When reaching out to these qualified leads, highlight not only our cost advantage and provider partnerships, but also how we invest in their long-term health. Help them see that this isn’t just insurance—it’s a commitment to their complete well-being.

4. Personalize Your Reach Out

One of the most powerful aspects of our leads list is the depth and diversity of data it provides, enabling you to tailor your outreach with precision. Each lead isn’t just a name and contact number—they come with insights into lifestyle, location, demographics, and even purchasing behavior. Before reaching out, invest time in segmenting the list based on key factors such as age, income, health concerns, or geographic area. This segmentation allows you to align your messaging with the unique challenges your prospects face. From there, personalize your communication by incorporating specific details—like their first name, city, or a relevant regional concern. Not only does this grab attention, but it also fosters trust, signaling that you genuinely understand their needs and are offering solutions that are both thoughtful and relevant. That extra layer of personalization can make the difference between being ignored and being seen as a valuable health insurance advisor.

5. Highlight Your CTA

Once you’ve successfully piqued their interest with your compelling coverage offer, the next crucial step is to guide them toward action with a strong and persuasive call to action (CTA). A well-crafted CTA does more than just tell your audience what to do—it motivates and directs them in a clear, confident manner. Be specific: tell them exactly how to request a quote, what to expect next, and how quickly they’ll receive a response. Use action-oriented language like “Get Your Free Quote Now” or “Secure Your Rate Today.” If you’re utilizing email or direct mail marketing, emphasize the CTA visually by using larger, bold fonts, contrasting colors, or eye-catching buttons that hyperlink directly to your quote request form. The goal is to make it effortless and enticing for them to respond right away, reducing friction and increasing conversions.

Target This Valuable Demographic Of Consumers Now

Our health insurance leads represent a direct line to motivated, high-intent consumers who are actively seeking coverage options. These prospects have recently expressed a clear interest in health insurance solutions, making them extremely receptive to relevant offers. Unlike cold contacts, these leads are pre-qualified and demonstrate a heightened readiness to engage, inquire, and ultimately convert—provided you respond swiftly and effectively. Time is of the essence with these opportunities, as they are often comparing plans or looking to make quick decisions due to personal, financial, or regulatory drivers. To successfully tap into this demand, it is essential to partner with a reputable lead provider that not only guarantees the freshness and urgency of its data but also understands the critical nuances of this fast-moving market. Working with a trusted source ensures you maximize ROI and close more sales with less friction.

Work With The Most Trusted List Provider On The Market

Sprint Data Solutions Worldwide Marketing stands at the forefront of the lead generation industry as the most reliable and results-driven provider of premium lead lists. Proudly headquartered in Las Vegas, Nevada, we are a federally certified Service-Disabled Veteran-Owned Small Business (SDVOSB) with a strong reputation built on integrity, precision, and performance. Our extensive experience and unwavering commitment to data excellence have made us a trusted partner not only for private enterprises but also for government agencies, with whom we maintain active contractual relationships due to our proven track record of delivering high-quality, compliant data solutions.
What sets Sprint Data Solutions apart is the depth and accuracy of our consumer and business databases. We offer access to one of the largest and most meticulously maintained collections of contact and behavioral data available today. Our leads are sourced through transparent, legal, and fully compliant methodologies, adhering to industry-best practices and privacy regulations. Every record undergoes rigorous multi-stage verification, leveraging nationally recognized systems such as the National Change of Address (NCOA) and the Certified Address Accuracy System (CAAS). These tools enable us to ensure that all data is not only current but also highly precise, reducing waste and improving campaign targeting effectiveness.
Our lead lists go beyond basic demographics. Each record can include a wide array of actionable data points—from age, income level, and geographic location to purchasing behaviors, lifestyle indicators, and even healthcare-related preferences. These insights empower our clients to craft deeply personalized, segmented marketing strategies that speak directly to their audience’s unique needs and motivations. Whether you’re looking to implement microtargeting, trigger-based messaging, or customized outreach campaigns, our data serves as the foundation for measurable, high-ROI marketing efforts.
If you’re seeking high-conversion health insurance leads, we invite you to connect with our experienced account representatives. We’ll work closely with you to understand your goals and tailor a lead list that aligns perfectly with your target audience. Our hands-on consultation process includes a detailed walkthrough of the dataset, complete with optimization strategies to help you make the most of your investment. We’re here not only to provide you with leads but also to equip you with the knowledge and support needed to turn those leads into loyal customers. Reach out today to discover how Sprint Data Solutions can become your competitive advantage.

Unlock cost-effective access to your ideal clients with our targeted health insurance leads. Our curated lists help you connect with high-intent prospects, saving you time and money. Start growing your business today!